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ELSI M PACHECO 2018 / SITE BY ELSI M PACHECO - UNITED STATES

EMERALD BLACK

BRANDING + SOCIAL + WEBSITE UPDATES

Fashion expert, Esmeralda came to me to help with her PR and branding efforts to have her cutting edge fashion line Emerald Black stand out from the rest of the fashion industry with her Social Tank tops.

They take pride in being a 100% American made brand, designed and manufactured in Brooklyn, NY. I was INSTANTLY drawn to a fellow New Yorker. 

She wanted to showcase her innovative redesign of the classic rib tank. Whether you are on the go or stepping out on the town, you can effortlessly be chic and comfortable with one of her classic Social Tanks. 

The social Tank is a reflection of the coolest city in the world, New York City, where elegance and street style meet. Elevate your style with all the characteristics that define today's, modern woman, chic, feminine and strong. ⁣⁣

We kept her look sophisticated, minimal and modern. We ran her site using the SQUARESPACE platform. 

We finished off with some branded social images to complete her look and make sure the brand was consistent across all Social Media platforms.

VIDEO EDITING